INTERVIEW: LUIZA WALDRICK – EREMIĆ

ProHealth klinika

Luiza Waldrick - Eremic, was born in Brazil. She is an expert in higher education and international development management with significant experience in expanding the global network of students and campuses for private medical universities based on co-operation between the United States and Aruba, as well as the development of medical educational co-operation with several foreign governments. She gained extensive work experience in the private and public sectors in the US, Latin America (Brazil/ Caribbean/ Central America), the Middle East (Jordan/ UAE/ Qatar) and India with legal education at a leading Brazilian law school. Two years ago, she moved with her family to Belgrade from New York.

Fluent in Portuguese, English, Spanish, as well as Serbian and French at the conversational level. She also owns the proHealth clinic in Belgrade, Hercegovacka 13. For RYL magazine, I'm talking to Luiza about a new clinic in Belgrade.

ProHealth klinika

◾ TRAVEL AROUND THE WORLD A LOT. HOW DID YOU DECIDE TO OPEN A PROHEALTH CLINIC IN BELGRADE?

After years of international career and life in Brazil and the United States, my husband (who is originally from Serbia) and I decided two years ago to move to Belgrade with our two young children. We thought it was good for achieving a better environment, a balanced family life and raising children closer to the family and community we have here. In parallel, we have noticed that Serbia is changing economically and opening up innovative global concepts, including healthcare. After careful consideration of these trends and market needs, I came up with the idea to open ProHealth and offer reliable and professional health services, led by experienced and leading Serbian physicians, with the added convenience of the concept of "walk-in clinic" already present in the Western market. Our new location in Belgrade Waterfront, a new part of the city that is rapidly developing, has certainly enabled us to offer our services at the same level as in the United States, Brazil or the Gulf states, where I have worked before

◾ WHAT SERVICES DO YOU PROVIDE AT THE PROHEALTH CLINIC?

We provide services of physical medicine, rheumatology and long-term outpatient care with an emphasis on active and therapeutic management of long-term acute problems and pain, such as discomfort of the spine and joints, vertebrae hernia, osteporosis, and all related problems that require long-term care. We have trained therapists who offer the most up-to-date methods in therapeutic care, including magnets, lasers, electrostimulation therapies, as well as medical massages. We also offer our patients medical consultation services for general practice and pediatrics.

◾ WHO ARE THE DOCTORS AT THE CLINIC?

The medical staff are lead by the way. Dr Slavica Eremić, one of the leading physicians and experts in the field of physical medicine in Serbia. She has nearly 40 years of experience, working in leading medical positions at the Institute for Orthopedic Prosthetics of the Clinical Center of Serbia and most recently in MediGroup, where she led physical medicine and rehabilitation departments.

We also have additional employees in physical medicine such as therapists, as well as pediatrics and general practitioners as consultants.

ProHealth klinika

◾ WHAT'S THE PHILOSOPHY OF YOUR LIFE AND THE PROHEALTH CLINIC?

Philosophy is based on being the best version of yourself in everything you do, privately and professionally. This mantra is infused into every step of what we do in ProHealth, from the design of our clinic and premises, to the training and professionalism of our doctors and staff, aimed at dedicated access to the long-term needs of our patients. We can see that the health care sector in Serbia is developing rapidly and our intention is to remain competitive by offering the best balance of convenience, quality of service, care and expertise to our patients.

◾ WHO ARE YOUR PATIENTS?

Our patients come from different spheres of life, from active professionals in management, IT, international development,as their demanding careers take its toll on their physical condition and ability to continue an ambitious lifestyle, to older patients in need of long term care.We also see younger patients from the city centre using our services because of our excellent location, ease of access and appointments, professionalism and experience of doctors and staff.

◾ HOW IS IT POSSIBLE TO MAKE AN APPOINTMENT?

Scheduling appointments at ProHealth is very simple. Our scheduling phone is 011/4207 063 and we are available throughout the work week, even on Saturdays. It can also be booked through our www.prohealth.rs website, as well as through Instagram and Facebook profiles.

◾ WHAT KIND OF INSURANCE DO YOU ACCEPT?

We have contracts with most of the leading insurance companies active on the Serbian market – Generali, Triglav, DDOR Novi Sad, Uniqa, Wiener , Dunav Insurance and many others.

◾ WHAT DISTINGUISHES PROHEALTH FROM OTHERS?

Once again, we pride ourselves on really being focused on patients. In practice, this means that in addition to excellent health care, our patients will benefit from a more personal approach to their needs, the latest therapevtic equipment, as well as medical devices, the benefits of a great location on Belgrade Waterfront (parking, separate street access in Hercegovacka Street), easy appointments via the internet or phone, home visits as needed, on-call consultations, etc.

◾ WHAT ARE YOUR GOALS?

Our goal is to establish ProHealth as a leading institution in private health care in Serbia, in the segment of smaller "walk in clinics", which in addition to excellent health care offer both convenience and full access to the outpatient needs of our patients. We believe that this will be a market that will grow within health care sector in Serbia, given the demographic data and professional trends in our patient base.

◾ CAN YOU DESCRIBE YOUR FORMULA FOR SUCCESS?

I find the formula simple, i.e. setting a high standard in everything you do, personally and professionally. Of course, on a more personal level, the formula for success involves maintaining excellence in professional life while satisfying the needs of both my family and community, which is sometimes a very dermanding task, which requires a lot of balancing and organizational skills. But achieving these goals is something I aspire to every day in my efforts, and I define overall success with my ability to fulfill them all.

◾ HOW ARE YOU SATISFIED WITH BELGRADE?

Belgrade is a remarkable European city that surpassed many of the expectations I had. After a long life in New York, it was great to feel exposed to life's things that I'm used to there, such as the thriving international community, amazing food, restaurants, professional networking opportunities, as well as access to urban culture, art, theatres, etc. I discovered all this in Belgrade, but in a more practical, less hasty environment, which gives me space to devote more time to my family, enjoy personal free time and enjoy the hospitality of people and wonderful Serbian culture. Also, it is very important to say that Belgrade is changing rapidly, literally before our eyes, so I am excited to be able to monitor the development of the city over the next few years and see how ProHealth's trajectory will fit into this future development.